works

Wonderland Ice Cream

Identity, naming and experience design

CATEGORY

Brand Guidelines

CLIENT

Wonderland Ice Cream

COMPLETED

October 21, 2021

Work overview:

Jordan's hugely successful ice-cream brand, Wonderland, sits in a silver ice cream truck, positioned to give off a feel of a fluffy dream-like experience that kids can own. Clouds floating all around, a willow tree and a dreamy tone of voice with funky font & color schemes. By adapting infamous flavors to locally sweet delicacies, and by creating their own concoctions, kids felt at home. Feel was tasked with: Identity design. Menu mechanism design. Packaging. Venue branding. Copywriting.

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