Meet the crazy creatives

We're a coalition of creatives and strategists, dedicated to building eternal brands without overcharging our clients. We're selective, as you should be. Build your brand without selling your soul with Feel.

GET TO KNOW US

Meet our team

Our team of talented designers and developers bring expertise and creativity to every project.

Tarek Al Jundi

Creative Director & Founder

Facing clients & creatives, we call upon Tarek when the brand needs to be audited, defined, designed and workshopped. Tarek leads the direction of brand purpose, conducts the workshops and leads on the overall brand positioning. Every brand identity is built with measurable values, giving the brand's identity a tangible function.

Bashar Faouri

Creative Leader & Strategist

We call upon Bashar when the brand need strategic insight, qualitative analysis, guidelines or development. Having spent 12+ years in Leo Burnett, leading strategies for the region’s most challenging clients across the Middle East, Bashar brings precious strategic thinking to the table, resulting in timeless approaches.

Karim Sawalha

Architect

We call upon Karim, the founder of the architecture firm Design Composite, when the brand needs to be built, quite literally. Many of our clients tend to be owners of F&B brands and property developers or entrepreneurs in need of brand- centered offices. That's when Design Composite & Feel join forces.

Bassam Huneidi

Designer & User researcher

We call upon Bassam when we need user-experience experts. He’s an award winning product designer with a special focus on intuitive user experiences and UX research. His work has been published in some of the most influential design magazines including Dezeen, Harper’s Bazaar and Yanko.

Mo AbdelKarim

Artist & Designer

We call upon Mo when it’s time to design. Mo, as a designer and a great listener, brings the priceless skill of designing the look & feel of a brand based on just a conversation. He genuinely feels what the brand is about and designs it based on research, competitive analysis and simply understanding the client.

Mary Navarro

Author & content expert

Mary marries research with strategy & design. Sometimes a designer comes along and gives you a mock up of what your profile should look like, based simply on aesthetics. Mary dives a lot deeper. She is more of a strategic designer. Every approach is beautiful yet context based & mindful of the audience.

75

BRANDS BUILT

6

INDUSTRIES

15+

YEARS
EXPERIENCE

75

happy
customers

Feel was founded because big agencies aren't cool anymore. You get charged 200% more than you should for work that you think seniors are working on, when in reality it's interns and a junior. We're a coalition of post big-agency creatives and strategists that will treat the work as a partnership, not an acquisition. We'll get the perfect people, doing exactly what you need, charging you exactly what's fair. If you own a company, you need a brand. Feel will help you build it, write it, design it and market it. With soul, purpose and intent, regardless of industry.

standing folder

What's important
for us?

Chemistry. If we believe in three things about the project, then we take it on. They are: The people. The idea. The desired task. In terms of process, research and strategy come before anything. After which we allocate the resources and next steps.

Our

Process

/01

Feel the room. We meet up (or Zoom call now maybe) and discuss the project. After which, almost in parallel, we do a competitive analysis into your industry. All goes well, we discuss next steps.

/02

Workshop or proposal. Dependent on the project, one of two things happens. Either we advise on the tasks needed to achieve your goal and send a proposal right away. Or we take a step back and do a workshop.

/03

Feel the work. We start the work. If it was a workshop, we get to the visual and strategic translation of your answers. If it was a proposal approval, we start with the strategy.

/04

Team arguments. Not really, but this is where we do internal reviews on strategy decks, visual translations, marketing approaches and/or product designs. As a writer would say: "write, rewrite and write again..then rewrite"

/05

Feel presents. We run the result of our work by you, get your feedback and work accordingly. After just a few rounds, sometimes none, we deliver the work to you or work alongside you until the task is done. We also never lose touch.

/06

A relationship is built. We're selfish too. Since our name is on your project, we'd probably be keeping in touch. Either because the project was a barter deal or simply because of our insatiably curious vanity. We'd like to see our work, work.

Your beautiful brand's
a click away

CONTACT US

CONTACT US