Identity, strategy & positioning
Brand Guidelines
Secret Corner
April 14, 2024
Secret Corner is a concept of a speakeasy cafe. The concept of any speakeasy is that they're small, but most interestingly, tough to spot. Being strategic with the positioning of the sun, we designed a few concepts that are hidden in plain sight. The signage completes itself when the night arrives, keeping the words 'Secret Corner' secret, until opening hours. The manmade idea is wholly dependent on nature to complete the brand, with the last approach pointing you upstairs while shushing.