works

Saliniti Beauty

Identity. packaging. strategy

CATEGORY

Brand Guidelines

CLIENT

Saliniti Beauty

COMPLETED

October 21, 2021

Work overview:

Rebranded Saliniti – the region's first and only organic Dead Sea beauty product line. The approach is inspired by Jordan's desert lands, uniquely blue skies and beautifully sandy sunsets. Organic, natural packaging, elegant fonts and an emotional yet mindful tone. Feel was tasked with: Rebrand strategy & design. Product naming. USP discovery. Packaging mechanism design. Copywriting.

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