Work overview:

The massive wall behind the cash was an opportunity to bring the brand to life. Instead of a menu, we designed a massive timeline, taking the customer through a brief history of Focaccia, Tiramisu, Burrata and the brand itself. Of course, lots of free media was posted online as a result. The brand came to life in the details too, by teaching UAE locals & expats a little Italian where possible, whether it was on a wrapping paper or a table mat. Feel was tasked with: Interior branding. Packaging. Copywriting.