works

J’s Juice Bar

Identity & positioning

CATEGORY

Brand Guidelines

CLIENT

J’s Juice Bar

COMPLETED

October 21, 2021

Work overview:

The consumer generally loves the use of patterns. One of many reasons is the familiarity in repeated shapes as it gives comfort. Combine that with nature, fresh fruits, a funky and youthful language and you've got yourself J's Juice Bar. Feel was tasked with: Naming. Identity design. Packaging. Positioning.

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