works

Geeks

Why discovery & guidelines

CATEGORY

Brand Guidelines

CLIENT

Geeks

COMPLETED

October 14, 2021

Work overview:

Through day-long workshops and research, we were tasked with finding the company's all-encompassing Why. Something that was always there but was tough to materialize coherently. The end result is a full deck, technical and emotional, that allows the company to have a unique and holistic identity when it comes to marketing, operations, culture happiness and customer-success management.. Feel was tasked with: Why discovery. Emotional & technical guideline design. Copywriting.

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