Work overview:

Through day-long workshops and research, we were tasked with finding the company's all-encompassing Why. Something that was always there but was tough to materialize coherently. The end result is a full deck, technical and emotional, that allows the company to have a unique and holistic identity when it comes to marketing, operations, culture happiness and customer-success management.. Feel was tasked with: Why discovery. Emotional & technical guideline design. Copywriting.