This concept created by Feel, is all about dropping the pretentious hat and delivering something real & stripped to the basics, something that's curated and not created. It's all about knowing what to put together and how. Combining these insights with the strict mindset of keeping things aesthetically & functionally beautiful, gives us Bare, functional food that comes from worldwide expertise but roots itself with the local community.

As a brand with this purpose at heart, the tone comes from a confident chef that isn't trying to please but at the same time, is hospitable, in love with the craft and the community. The approachable aspect comes from the custom-designed icons. The visual identity (handwritten fonts, nature-inspired colors) is symbolic to the bare basics and raw elements. The slogan is a direct reference to the fact that now, what you need and what you desire can be the same thing.