works

Bagel O’s

Identity, positioning, naming & customer experience

CATEGORY

Brand Positioning

CLIENT

Bagel O’s

COMPLETED

April 14, 2024

Work overview:

You order O's, not bagels. The brand is interactive and conversational, online and offline. So much so that the O in Bagel O's is transparent, literally & figuratively, allowing customers and owners to take over the background with art or messaging. The tasks completed for the client were: Naming. Positioning. Full-fledged visual design & identity.

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